CLAYTON MOORE

This was a brand called Summer Boy I created that was based on the idea of the sun. Much thought was put into what the sun represents and what would be the attitude, aesthetic, and purpose of a brand based off of it. A band, a clothing/lifestyle company, and a craft brewery were all ideas of how this idea could take shape in the real world. The prevailing idea of the sun as it relates to summer was a reoccurring theme and became the focal point of the brand throughout its evolution. Summer brings forth warmth, freedom, and fun, which is what Summer Boy is all about.